Tacky. Shameless. Offensive. Sick.

Those are just a few of the words I’d use to describe this cynical stunt: a special wine commemorating the 9/11 terror attacks, for $19.11 a bottle.

It gets worse:

The wines, produced by Lieb Family Cellars, are a 9/11 Memorial Commemorative Merlot, which the winery’s website says is barrel-fermented, and a 9/11 Memorial Commemorative Chardonnay, described as having a dominant flavor of fresh green apples and “finishing with a toasty vanilla flavor.”

They each retail for $19.11 a bottle if you buy directly from the winery. (The wine will cost more in stores.)

So, what makes these 9/11 wines besides the name and that silly price tag? Well, it’s not the winery’s proximity to the site of the attacks — although the descriptions of the wines do note that the grapes were grown “90 miles from the site of the World Trade Center.” Instead, the winery plans to give 6% to 10% of the proceeds from the sale of these wines to the National September 11 Memorial and Museum.

How philanthropic.  But really: who would buy something like that?  Who would want to drink something like that?  What were they thinking?

Comments

  1. So what’s next “Vat 343 Whiskey”? (343 FDNY killed in the towers)

    A “toasty” vanilla flavor to commemorate my friends and neighbors who were incinerated in those towers????

    What a disgusting and outrageous blasphemy. There should be a boycott of these brutes that should bring them to their knees!

  2. Donal Mahoney says:

    I put this right up there with The Pope’s Cologne which is advertised in each issue of Inside The Vatican Magazine. It is my hope that the purveyor of The Pope’s Cologne will bring out a companion product for my wife, perhaps called Mother Theresa’s Perfume.

  3. Hmm, at $19.11 it’s over priced. Even with the 10% of the proceeds going to the Memorial, they are ripping people off. Somehow I doubt that’s a $20 bottle quality wine.

  4. Donal:

    I would much rather have a Theresa of Lisieux parfum with a delightful smell of roses.

  5. pagansister says:

    “Who would buy something like that”? Some folks will, I expect. Knowing nothing about what “good” wine tastes like et., it is possible those that do spring $19.11 for it will be disappointed.

  6. I just visited the Leib Family Cellars (located on Long Island) website with the thought of leaving a not-so-nice message. Maybe I’ll go back and leave a comment but then again maybe not, because it evident to me that

    they really think that they are doing something praiseworthy.

    On the website this quote is listed under the heading GREAT WINES FOR GOOD CAUSES:

    “Since 2004 Lieb Cellars has been producing wines to support a few select charities that represent our favority (sic) causes. The concept emerged at harvest just days after the September 11 disaster, and has grown to be a substantial part of our work. Your purchase of these wines raises money for these charities, so we encourage you to spread the word and share these guilt-free indulgences with your family and friends.”

  7. It does seem that they are trying to do something nice, but I wish they would use their regular label and then promote a special edition with proceeds going to a certain charity. To name the wine 9/11 wine is tacky.

  8. They should have selected 9 to 11% as the figure for their donation.

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