Those are just a few of the words I’d use to describe this cynical stunt: a special wine commemorating the 9/11 terror attacks, for $19.11 a bottle.
The wines, produced by Lieb Family Cellars, are a 9/11 Memorial Commemorative Merlot, which the winery’s website says is barrel-fermented, and a 9/11 Memorial Commemorative Chardonnay, described as having a dominant flavor of fresh green apples and “finishing with a toasty vanilla flavor.”
They each retail for $19.11 a bottle if you buy directly from the winery. (The wine will cost more in stores.)
So, what makes these 9/11 wines besides the name and that silly price tag? Well, it’s not the winery’s proximity to the site of the attacks — although the descriptions of the wines do note that the grapes were grown “90 miles from the site of the World Trade Center.” Instead, the winery plans to give 6% to 10% of the proceeds from the sale of these wines to the National September 11 Memorial and Museum.
How philanthropic. But really: who would buy something like that? Who would want to drink something like that? What were they thinking?