The publicity team behind Noah sure has its work cut out for it. While the studio has been trying for months, if not years, to get Christian audiences excited about the film, it was recently reported that many attendees at the National Prayer Breakfast two weeks ago weren’t even aware that the film is coming out next month; and now Variety reports that Faith Driven Consumer, a website that campaigned on behalf of Duck Dynasty during that show’s recent troubles, is conducting an online survey which asks: “As a Faith Driven Consumer, are you satisfied with a Biblically themed movie – designed to appeal to you – which replaces the Bible’s core message with one created by Hollywood?” Lest there be any doubt about the motives behind this survey, the website specifies that this question is prompted by the so-called “Noah Movie Controversy”. So far, 98% of the survey’s respondents have answered in the negative, which could be construed as a vote against the film itself. No wonder studio chiefs are openly pinning all their hopes on the film’s box-office performance overseas.
Duck Dynasty defenders now raising doubts about Noah
Peter T. Chattaway was the regular film critic for BC Christian News from 1992 to 2011. In addition to his film column, which won multiple awards from the Evangelical Press Association, the Canadian Church Press and the Fellowship of Christian Newspapers, his news and opinion pieces have appeared in such publications as Books & Culture, Christianity Today, Bible Review and the Vancouver Sun. He also contributed essays to the books Re-Viewing The Passion: Mel Gibson’s Film and Its Critics (Palgrave Macmillan, 2004) and Scandalizing Jesus?: Kazantzakis’s The Last Temptation of Christ Fifty Years on (Continuum, 2005).