When The Bible Becomes Another Way To Spread Your Brand…

It looks like this:

 

Regardless of whatever their intentions may or may not be, something about this just feels completely wrong to me.

What do you think– is it okay to publish a “branded Bible” or should we treat the Scriptures a little more sacred? It’s an odd dilemma for me. I am a “progressive” and the Duck Commander folks are ultra conservatives– but in this instance, I believe, I land with a more conservative position on how we should and should not, handle our sacred book.

I’m interested in your thoughts. Is it free game, or am I right to feel icky about this?

About Dr. Benjamin L. Corey

Benjamin L. Corey is an author, speaker, and blogger. He is a two-time graduate of Gordon-Conwell and received his Doctor of Intercultural Studies from Fuller. His first book, Undiluted: Rediscovering the Radical Message of Jesus, is available wherever books are sold. Benjamin is also the co-host of That God Show with Matthew Paul Turner and a syndicated author with MennoNerds, a collective of Anabaptist/Mennonite voices.

He is currently signed to HarperOne and is represented by the Daniel Literary Agency in Nashville, Tennessee.

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