What’s your favorite slogan?

What’s your favorite slogan? Mine, from the 70s, “Converse All-Stars, limousines for the feet.”

The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it “good to the last drop.” Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president’s coinage their official slogan. Some 90 years later, it still is.

Like diamonds, great slogans last forever. (As a matter of fact, De Beers’ rock solid “a diamond is forever” line is 64 years old.) Still, some of the most popular brands change their slogans annually. Forget nine decades. In the last nine years, Dr. Pepper has experimented with a dozen slogans around the world.

At the link above you can see a smattering of some great sloganeering.

"I very much appreciate John Walton’s work. He walks a fine line because he understands, ..."

An Ancient Document (RJS)
"To tell the story of the dawn of the age of authenticity is to show ..."

The Age Of Youthfulness
"We are likely in agreement -- language often gets in the way. For example, I ..."

An Ancient Document (RJS)
"I worry, a little, we emphasize the literalness of these stories too much. For example, ..."

An Ancient Document (RJS)

Browse Our Archives

Follow Us!

What Are Your Thoughts?leave a comment
  • John W Frye

    Poverty is when your greatest treasure is money.

  • “Where’s the Beef?”

  • I wouldn’t say it’s my favorite, but remember, “You can trust your car to the man who wears the star. The big, bright Texaco star.” I never understood why my father never got his gas there.

  • DRT

    “Takes a licking and keeps on ticking.” Long lived, many memories, and the visual of the unknown comic going on stage then proceeding to lick the heck out of his watch then say the slogan. Loved it.

  • Emmy

    She who laughs, lasts.

  • Krister S

    Have another nutter butter peanut butter sandwich cookie.

  • What? Thats the question!!!

  • T

    I’m strange, I guess, but the one that sticks with me is the one that stuck out for how awful it was. Checkers slogan just a year or so ago takes the cake: “You gotta eat.” Hilariously bad for any restaurant, even fast food. I still say it for kicks from time to time.

  • he likes it! hey mikey!

  • Ann F-R

    at the risk of revealing my age & childish humor at the time of the advertising campaign: “Plop, plop, fizz, fizz…” 🙂

  • Barb

    “We’ll leave the light on for you.” Motel 6

  • Fred

    Here’s another one for you Ann: “Please don’t squeeze the Charmin.”

  • Thomas S. Gay III

    “Country folks can survive”

  • Phillip

    I heard of a gas station that also had a restaurant. The sign read “Eat here and get gas.”

  • MatthewS

    I don’t necessarily *like* them but I think there is something to be said for slogans that people will spontaneously call out in the course of events, such as “can you hear me now?”, “where’s the beef?”, “I fell down and I can’t get up!”

    Under the article, I thought the comments about BK not actually being a food enterprise were hilarious.

  • Outside of the marketing mainstream is Fusion International’s slogan “Together with hope.” Fusion is an international intentional missional community, and the slogan truly sums up what they are all about.

  • “Wherever God has a child, I have a brother or sister.” (W. Carl Ketcherside)

  • Steve K

    On coffee shop counters:
    “Fear change? Leave it with us”