When the story went viral that the network had ended the program because of its audience’s ethnicity, a CNN spokesman responded:
To clarify, Feder’s issue with “Starting Point” was that the audience was too small and happened to be predominately comprised of minorities. A source close to the show insists that the ethnicity of the audience was never the issue, it was the size. Feder in no way meant to imply that the audience was too ethnic.
A look at the ratings of the morning schedule shows that the CNN vice president had a valid complaint.
For the month of January, “Starting Point” attracted an average of 264,000 viewers. MSNBC’s “Morning Joe” got 468,000 and Fox News Channel’s “Fox & Friends” had an average audience of 1.07 million. “Morning Express” on HLN (the Headline News channel) attracted 218,000.
Meanwhile, the morning shows on CBS, ABC and NBC had millions more than any of those programs, so it’s clear that “Starting Point” was behind everyone except its sister network HLN, which has been moving closer to the CNN program’s ratings.
CNN’s digging itself into a hole.