One Shirt for 100 Days?

Here’s a shirt and the company says you can wear it 100 days without washing it.

Who even knows. The creators of Wool&Prince are claiming that you can wear their wool button-down shirts for days on end without them wrinkling, smelling or showing any dirt. Frankly, that sounds ridiculous, but maybe?

Testers recruited by Wool&Prince all unsurprisingly claim that no matter what they do, the shirts look fresh from the dry cleaner all the time. A video also shows Wool&Prince founder “Mac” wearing the shirt for 100 days and talking to what may or may not be random people on the street, who all respond favorably to the button-down. The material for the shirts is woven out of fine wool thread and there’s a lot of “Wool Science” about temperature, wicking, thread dynamics and cotton comparison.


About Scot McKnight

Scot McKnight is a recognized authority on the New Testament, early Christianity, and the historical Jesus. McKnight, author of more than fifty books, is the Professor of New Testament at Northern Seminary in Lombard, IL.

  • RJS

    Well … $98 for 100 days isn’t bad. But somehow I am not convinced.

  • Jeremy

    I can sort of believe it. I had some clothes tailor-made during my last trip to India that cost way less but are pretty awesome. One shirt will get dirty, but it cleans easily and comes out looking pressed. All of the clothes rarely need ironing and hold up much better to regular wear than my American bought stuff.

  • Barb

    yeah–but after the 100 days can you wash it? or do you just throw it away :) ?

  • Phil Miller

    The Simpsons did it already… :-)

    Now this is made from a space-age fabric specially designed for Elvis.
    Sweat actually cleans this suit!

  • TJJ

    I suppose the 100 days thing is not really the point since only a homeless person would do anything like that but the real issue is can a guy, in a pinch, wear it say three or even four days in a row. If so, then it would be worth the 100 bucks in cleaning savings alone.

  • lawrence
  • jeff weddle

    My son has routinely worn shirts for 100 day stretches without washing them. You hardly notice the smell after awhile and hardly costs $98. This is a total scam.

  • Patrick Mitchel

    The manufactuers should have a look at this classic Alec Guinness comedy ! Lots of chicanery around suppressing such a dangerous invention.

  • Kullervo

    Wool? I believe it. But who wants to wear wool for 100 days in the summer?