Do you see the arrow?

Logos often contain hidden symbols and messages. Do you see the arrow in the FedEx logo?











Or the “31” (flavors) in Baskin Robbins?

About Scot McKnight

Scot McKnight is a recognized authority on the New Testament, early Christianity, and the historical Jesus. McKnight, author of more than fifty books, is the Professor of New Testament at Northern Seminary in Lombard, IL.

  • Ron Newberry

    The A to Z smile in

  • Pat68

    I must be blind. I’m not seeing FedEx’s arrow.

  • Mark Edward

    It’s inside the E and the x.

  • Pat68

    Oh my gosh! Thanks. :)

  • KC Bob


  • KentonS

    I was once told that illiterate people see the arrow faster than those who can read.

  • Rachel

    How come you’re posting stuff like this?