I sometimes get emails from newer bloggers asking for tips for building a successful blog. I’m flattered that they consider me a successful blogger with wisdom to impart – I’ve only been blogging for eighteen months, after all! – but I’m glad to share a few things I’ve learned along the way.
First, make sure your blog is easily readable. This may seem like a no brainer, but if your text is too small, or if the colors class, or if the site navigation is confusing, you’re going to have a problem gaining readers.
Next, and I can’t underestimate the importance of this point, write, write, write, and write what you love. If you worry too much about what people want to read, or if you try to force things that don’t come, you won’t enjoy blogging and you won’t come across as, well, you. Seriously. First and foremost, write for yourself.
That said, you should choose a niche of sorts. What sort of blog do you want it to be? What range of topics do you want to cover? You can blog about more than one thing, but if the topics you blog on vary so much that there is no predictable pattern at all, you may have problems gaining readers. Finding a niche and defining your blog is a good thing.
Next, remember that slow and steady wins the race. Sometimes you really need to ignore your stats and just write. It’s important to build up a healthy body of content, and also, the more you write the more chance that something you write will go viral, or at least get passed around and gain you some writers. So just write.
Anyway, those are a few of the things I’ve learned about blogging over the last year and a half. If you want more, I highly recommend this post of tips by Dan Fincke. And as always, feel free to leave comments offering additional thoughts!