Some Monstrous Links for Your Friday Afternoon

Pixar’s Monsters University is definitely on my radar.

It’s not a direct result of my affection for Monster’s Inc. or its creators. (“Like” would probably be a better description of my response than “Love,” and I have some growing concerns about Pixar’s apparent drift into sequel territory.)  Instead, it is a direct result of their brilliant viral marketing. Like this. Which is AWESOME. (As someone who spends a fair bit of time wrestling with an academic website of my own, let me repeat: AWESOME. And I haven’t even called attention to their Facebook page yet, which is also … wait for it …AWESOME.)

“Screaming in the Rain?” “Vocal Master Class: Roars and Whispers?” Officially Licensed University Gear? Catch phrases like “Discover the Monster You Want to Be?” Love it. All of it. And let’s not forget the hack-job, either:

I’ll admit that the most recent rash of trailers (#2, #3, “Mother’s Day,” and “Teacher’s Pet vs. Party Animal”) have left me a bit flat, but a couple of timely “Art of Monsters” pieces — one from /Film and one from the Pixar folks themselves — reminded me that while Pixar’s story strength may come and go, their attention to detail and their commitment to aesthetically beautiful films — even films as unlikely in their beauty as a story of monsters in college — is forever. (Thankfully, I found much more to enjoy in Brave than Merida’s hair alone. But even if that’d been all it had to offer, it would have been worth it.)

About Joseph Susanka

Joseph has been doing development work for institutions of Catholic higher education since graduating from Thomas Aquinas College in 1999. A grateful resident of Wyoming, he spends his free time exploring the beautiful Wind River Mountains, keeping track of his (currently) seven sons, and thanking his lucky stars for Netflix.


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