No Coke, Pepsi!

Every once in a while, a writer reads a line and then sits back and shakes her head in jealous admiration, saying, “boy, I wish I’d written that!”

James Taranto of the Wall Street Journal looks at the left’s confused obsession with “branding” and the NY Times’ stubborn insistence on spinning elite condescension and ruinous policies as a failure of the governed to be smart enough to understand how great things are, and writes:

If the Coca-Cola Co. had been as stubborn in defense of New Coke, this would be the Pepsi Generation.

A bang-on brilliant line and an astute observation, all in one!