Archives for October 19, 2010

Cream of Wheat in a Pop Tart Culture

My wife worked for a major advertising firm in Chicago and one of their clients was Cream of Wheat.  In the face of a culture that was increasingly given to things that were sticky, sweet, and easily prepared --- like Pop Tarts --- the folks at Cream of Wheat struggled to market their product.In working with the firm it became clear that one of the challenges they faced was that they were trying to sell Cream of Wheat --- instead of selling its experience or its benefits.  What finally worked f … [Read more...]