The success of the new Roseanne sitcom revival stunned everyone. Deadline Hollywood reports that the new show went way beyond anyone’s expectations:
Roseanne made a triumphant return Tuesday night, blowing past projections with a 5.2 adults 18-49 rating and 18.2 million total viewers for the debut of its revival, which drew 10% more viewers than the original series finale 21 years ago.
The reason why this is significant? Well, the protagonist is a Donald Trump supporter, something not seen very frequently on television… Especially a Trump supporter who’s not demonized. Deadline Hollywood points out that no one expected this many viewers for a reboot, just as few expected Donald Trump to win the Presidency:
And, interestingly, the show did it without the big markets typically associated with viewership:
Both Trump and Roseanne were able to tap into the often overlooked and underserved working-class audience. Not surprisingly, the top TV markets where Roseannedelivered its highest ratings were in states handily carried by Trump in the election. No. 1 was Tulsa in Oklahoma, which Trump won with 65.3% of the vote. It was followed by Cincinnati, Ohio and Kansas City, Missouri. The only marquee city from a blue state in the Top 10 was Chicago at No. 5 — the area where the series is set. ABC focused some of its marketing efforts in the region with a preview of the revival at the 54th Chicago International Film Festival.
The top market of the country, New York, was not in the Top 20; No.2 Los Angeles was not in the Top 30. And yet, Roseanne delivered the highest demo rating for any comedy telecast in 3 1/2 years, since the fall 2014 season premiere of TV’s biggest comedy series of the past five years, The Big Bang Theory.
What does this mean for an industry typically unwilling to give conservatives a chance?
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