An apology doesn’t rebuild trust
Too often when trust has been broken, the person who broke the trust wants to simply apologize and move on. We all wish it were that easy, but it’s not. Imagine that trust is the water in a bathtub. When trust is broken, the water is drained out of the bathtub. You can’t just turn on the faucet with an apology and voila … the trust fills the tub back up. Instead, trust is rebuilt one trust-building action, one trust-building conversation at a time. This process is like filling the bathtub up one tablespoon at a time.