That’s what the producers are hoping, anyway, thanks to a savvy marketing campaign:
As the new Superman movie takes flight this weekend, filmmakers are hoping the Man of Steel lands not only in theaters, but also in pulpits.
Warner Bros. Studios is aggressively marketing “Man of Steel” to Christian pastors, inviting them to early screenings, creating Father’s Day discussion guides and producing special film trailers that focus on the faith-friendly angles of the movie.
The movie studio even asked a theologian to provide sermon notes for pastors who want to preach about Superman on Sunday. Titled “Jesus: The Original Superhero,” the notes run nine pages.
“How might the story of Superman awaken our passion for the greatest hero who ever lived and died and rose again?” the sermon notes ask.
Similar campaigns to corral the country’s large number of Christians into the movie theater have been used for “Les Miserables,” “Soul Surfer” and “The Blind Side,”all of which had at least some faith angle.Baltimore pastor Quentin Scott is among dozens of ministers who received an e-mail invitation from Grace Hill Media, a Hollywood-based Christian marketing firm, to an early screening of “Man of Steel.”
“There was an actual push to say `We’re putting out something that speaks to your group,’ ” said Scott, one of the pastors of Shiloh Christian Community Church in Baltimore.
At first, Scott said, he didn’t buy the religious pitch. Then he decided to attend a free midweek screening in Baltimore.
“When I sat and listened to the movie I actually saw it was the story of Christ, and the love of God was weaved into the story,” said the pastor.
“It was something I was very excited about that with the consultation of our senior pastor, we could use in our congregation.”