Restaurant chain invites the pope to try its Lent menu

How’s this for an unusual marketing gimmick:

Red Robin is hoping to lure Catholics who are abstaining from meat during Lent by presenting its latest seafood menu — even inviting Pope Francis to lunch.

And other fast food restaurants are jumping on the Lent wagon as well.

Red Robin Gourmet Burgers Inc., based in Greenwood Village, Colorado, extended an invitation to the pope on Wednesday as it introduced its new “Wild Pacific” crab cake burger.

The company released a statement “joyfully” extending an invitation to the pope to eat at Red Robin during the Lenten season.

“If His Holiness accepts and visits any U.S. location between February 18 and April 2, Red Robin will offer The Wild Pacific Crab Cake Burger to guests for free, while supplies last, on the remaining Fridays during Lent,” the company said.

There are more than 500 Red Robin restaurants in the U.S. and Canada.

What are other restaurants doing to reel in Catholics during Lent?  Read on. 

Photo from Red Robin