Drishtikone
Maruti has a big market in used car sales. But I am not sure if there is any big company which has taken the “seconds” car market seriously. Here is one – Volkswagen. Its used car business is called – Das WeltAuto.
The company has commenced operations with 15 dealerships across the country and plans to end the year with a total of 21 dealerships. The dealerships will trade in cars from all manufacturers and won’t be restricted to just Volkswagen cars. It will also offer a one year warranty on all VW cars sold, while non-VW cars will be sold with a six month warranty. The company claims that every car sold will be put through a stringent 160-point checklist to ensure that the car provides a hassle-free ownership experience.
In a country like India, it makes a lot of sense to have a brand used car sales operations. This model of dealing in both, VW and non-VW used cars is very popular in the US as well.
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