Sports fans old enough to remember the 70s and 80s will recall that a regular occurrence at baseball or football games either in person or on television was, when the camera panned the stands, to see a person—often wearing a colorful fright wig—holding up a large homemade poster board sign with a cryptic reference that made sense only for initiates: John 3:16. I often imagined the confusion that many might have felt at this ubiquitous, almost subliminal communication, especially in a... Read more