Value

From a pastor friend  … a serious question, and I would like to hear how you would answer this.

Scot,

My business friends often like to talk about what their organization’s “value proposition” is (http://en.wikipedia.org/wiki/Value_proposition).  Long story short, their value proposition is what sets their company apart from the competition.  They might differentiate themselves by offering a product that no one else offers.   Or it may be that they offer a product or service that other companies offer but they offer it in a unique way that sets them apart.

So coming back to the question I raised earlier regarding what makes the local church unique.  Why should the local church be compelling to a young person?  What is our value proposition?

I’d be curious to hear your take on the answer to that question.  In some ways the justice question is a good test case for a possible answer.   So both IJM and the local church do justice.  But what makes the local church’s efforts to pursue justice unique? Of course I’m interested in your perspective beyond the issue of doing justice as well.