Franchising McChurch by Thomas White and John Yeats Franchising McChurch by Thomas White and John Yeats, states as its subtitle thesis: Feeding America’s Obsession with Easy Christianity. White and Yeats look at a variety of trends in the modern church growth movement. They use the term “McDonaldization” as a metaphor to explain how the church has changed. McDonaldization is: processes by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as... Read more