Story drives revolution. Story weaves all of humanity together. Stories give us hope that things can change. They help us understand the people who tell them.
In The Non-Profit Narrative, Dan Portnoy tells organizations, profit as well as nonprofit, how to put their stories to work. He fills his book with clear and compelling examples of groups and individuals who recognize and tap into the power of story to connect with the people around them.
The Why is more important than the What.
Dan is an excellent storyteller. He begins, as excellent storytellers do, with the reasons why our story is so valuable and so engaging. Dan explains the difference between our story and the facts from which our story grows. He demonstrates, step by step, how we build the story that resonates. He gives familiar examples to illustrate how good stories are structured, and how we can put our own stories together.
Your Organization is on a Hero’s Journey.
The Non-Profit Narrative includes the guidance and tools you need to develop to appreciate and tell your story effectively. Dan tells you the essential elements of story, and describes ways to put your story together. He writes about the role and pattern of tension in stories. He gives practical examples of how you and your organization can build your story and tell it to full effect. Dan discusses the crucial importance of respecting and empowering your audience, how to make wise choices among various channels, and how to ensure that your website supports good storytelling.
Dan also lists resources to help you go further, including his email address.
I believe in the tremendous power of telling and listening to story. The Non-Profit Narrative is an important step into putting that power to work.
What is your story?
How will you tell your story today to connect with the people around you?
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