A Great Book That Just Released

I had the opportunity to read consultant Charles Lee’s new book, Good Idea. Now What?, in advance of its release. It’s amazing; and it released yesterday so I thought I’d write a little something about it. Here’s the promo video:

Good Idea. Now What? Book Promo from Ideation on Vimeo.

I believe that ideas are a dime a dozen; even great ones. Charles Lee knows through personal experience that shaping culture is not dependent upon the idea but rather the implementation. I believe that Good Idea. Now What? will be a seminal text for this generation and the next on how people can take an idea and make it change the world.

Much love.

www.themarinfoundation.org

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