Economics vs. Earthonomics

Can Predatory Capitalism repurpose itself into Conscious Capitalism?

Life on Earth is addicting, except for reality, which is unbearable.


Earthonomicsa holistic relationship between Earth and material prosperity; a balanced exchange of goods and services that serve to preserve the Earth; the interaction of humankind and the Earth that aligns conservation with demand; and the practice of biomimicry to create efficiencies and economies of scale in post-modern economies, whereby a prosperous Earth supports a wealthy humanity. 

Economics as Predatory Capitalism

Living in a capitalist country, such as the US, brings to light the prevalence of consumerism, which is driven largely by the exploitation of the will of society. The goal of the market is to capture the individual’s attention by driving the heart and soul of consumerism: Greed.   Corporations seek to profit from the inherent lack of self-control displayed by consumers, as evidenced in the most recent Verizon commercial, which compels its viewers to “cave-in” and “treat themselves after a busy holiday season.” Regarding mass production, we live in a society where quantity is easily trumped by quality.  For example, in the local grocery store, one can find a multitude of aisles bearing twenty different brands of toothpaste — all of which contain the same lackluster product.  It can easily be said that America is one of the worst offenders in promoting consumer economics as Predatory Capitalism.


Post-Modern Capitalism and the Practice of Earthonomics

The practice of Earthonomics supports a sustainable balance between supply and demand. The capitalist society in which we live calls for a great deal of compromise.  Yet, one thing that must not be compromised — by any means — is the well-being of Planet Earth. Earth is our primary means of shelter and sustenance. What we must keep in mind is that continuous destruction of resources is not, by any measure, beneficial to our long-term prosperity. Earthnomics, as defined above, is first and foremost a holistic relationship with a balanced exchange.  Just as an age-old friendship requires nurturing – one cannot simply take from one without giving back to the other – a balanced exchange is required.  Both parties must accept responsibility equally, if they want to enjoy a maximized prosperity. One might say that conservation and demand will forever be at odds with each other. However, with Erthonomics in mind, conservation and demand must align to achieve success.

Undeveloping Predatory Capitalism

The Earthonomics mindset will be difficult to achieve with the inherent sense of toxic consumerism permeating our society. The first step is to accept that not everything is readily available for our impulsive use. If the well runs dry, we cannot continue to dig deeper, slowly destroying the Earth, in order to suck out every little drop of oil, or water, to feed our greedy mouths.  After all, the well will eventually run dry.  Therefore, we must learn to practice self-control, and begin to mak practical decisions. If we continue to squelch our resources until the Earth can no longer give back, the destruction will ultimately outweigh the wealth gained.

As a nation, first and foremost, we must begin to practice Conscious Capitalism; this means every action that affects the consumer and the demand should be carefully weighed in terms of its long-term consequences. Rather than prolonging Predatory Capitalism, by victimizing vulnerable consumers, Conscious Capitalism must cultivate a maximum amount of amenities, while still being conscious of Earth’s resources.


Yes, No or Neither

Can Predatory Capitalism repurpose itself into Conscious Capitalism?

Yes- it can repurpose itself; through widespread influence of the media, the public is becoming more and more aware of the processes behind Predatory Capitalism. Once the heart of society is directed towards sustainability, large-scale changes can take place. Earth’s resources are slowly dwindling.  This alarming factor will push the proponents of Predatory Consumerism to consider alternative methods.

No- Predatory Capitalism is what drives some of the most successful economies, such as China.  The instantaneous profiting that is derived from this sort of consumer-driven method could push the US out of its economic rut. This change could also be seen as too idealistic. With big businesses dictating the greater course of the economy, it will be too difficult to repurpose such a large enterprise.

Neither-If we think of Economics and Earthonomics as two viable financial models that exist at the opposite ends of the spectrum, then the best result could only come from the best aspects of both models. Therefore, the answer lies in the middle path. Postmodern economies can and should reinvent outdated systems that degrade the environment to rebalance modern economies.

Does Predatory Capitalism meet the standards for the quadruple bottom line?

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