Candidate Branding

A marketing company has analyzed the different candidates’ appeal and related them to that of various products. This article describes the process for McCain. (The findings for the other candidates was given in a box in the Washington Post, but I couldn’t find it on the website.)

According to this marketing research, if John McCain were a product (I am granting how idiotic that is), he would be a Ford pickup; Wrangler jeans; and a Timex watch.

Hillary Clinton would be a Volvo station wagon; Microsoft software; and the New York Yankees.

Barack Obama would be a BMW Z4 convertible; Apple computer; and Chicago Cubs.

I have a Ford pickup and wear Wranglers, though my watch is not a Timex, though it’s fairly equivalent. So that would put me 2/3 for McCain, which is pretty close.

I am 0/3 for Clinton. That is a highly accurate summary of her appeal for me.

I compute with Apples, so that would make me 1/3 for Obama. As I have said, I have a certain fondness for Obama that I cannot fully account for, though I couldn’t vote for him, and I guess it has to do with some of that Macintosh mystique.

Does this branding account for your own political preference?