The Power of Storytelling

The Power of Storytelling September 11, 2014

There’s a lot of talk in the business world about how important it is to learn to tell good stories when you’re trying to build your brand or business. But as Denis Haack points out over at The High Calling, there’s more to it than that:

The nonprofit I direct knows that if our Board is to faithfully accomplish its necessary business, its meetings cannot be “all business.” Just moving efficiently through an agenda of essential tasks—evaluation, planning, budget, policy—does not complete our task as a Board of Directors. We also need to regularly review and reflect on our first principles about cultural discernment so that everyone in the organization doesn’t just know them but own and live them.

Doing that means we need to creatively plan for unhurried conversation about them so that they’ll not just be bullet points to equip the mind but also a narrative to fire the imagination. We’ve found we’re better prepared for the business that must transpire by these discussions, and as an added benefit the spouses of directors often attend (at their own expense) for the rich times of discussion we have about ideas, culture, faith, and life.

Read the whole thing here.


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