How often have you come across bait and switch tactics or loss leader strategies in business? Have you ever witnessed such tactics and strategies in evangelism, that is, when people share about Jesus with others in the hope they will convert and become Christians? Let’s define the terms to make clear what we are discussing. Cornell Law School defines “bait and switch” in these terms: A “bait and switch” takes place when a seller creates an appealing but ingenuine offer... Read more