Partisan Dissonance

Fascinating — and I have to say that my confidence that academics can suspend partisanship in order to evaluate is not entirely serene when it comes to politics.

When pollsters ask Republicans and Democrats whether the president can do anything about high gas prices, the answers reflect the usual partisan divisions in the country. About two-thirds of Republicans say the president can do something about high gas prices, and about two-thirds of Democrats say he can’t.

But six years ago, with a Republican president in the White House, the numbers were reversed: Three-fourths of Democrats said President Bush could do something about high gas prices, while the majority of Republicans said gas prices were clearly outside the president’s control….

Along with Jason Reifler at Georgia State University, Nyhan said, he’s exploring the possibility that partisans reject facts because they produce cognitive dissonance — the psychological experience of having to hold inconsistent ideas in one’s head. When Democrats hear the argument that the president can do something about high gas prices, that produces dissonance because it clashes with the loyalties these voters feel toward Obama. The same thing happens when Republicans hear that Obama cannot be held responsible for high gas prices — the information challenges their dislike of the president.

Nyhan and Reifler hypothesized that partisans reject such information not because they’re against the facts, but because it’s painful. That notion suggested a possible solution: If partisans were made to feel better about themselves — if they received a little image and ego boost — could this help them more easily absorb the “blow” of information that threatens their pre-existing views?