The Marin Foundation 2011 Revenue Plan

The Marin Foundation 2011 Revenue Plan December 31, 2010

Here is The Marin Foundation’s 2010 donations and expenses

Here is The Marin Foundation’s 2011 budget

What follows is The Marin Foundation’s 2011 Revenue Plan:

You can donate here to financially join us in our bridge building work

The Marin Foundation 2011 Revenue Plan

Index to Revenue Plan for $313,599

A.        Churches

B.        Individuals

C.        Major Donors

D.        Honorariums

E.         Blog

F.         Board of Directors

G.        Events

H.        Swag


For The Marin Foundation to become more of an ongoing resource within bridge building throughout faith, sexuality and culture for our partners that they might give on a more consistent basis.

Strategic Direction:

To achieve a sustainable donation stream.


To develop a revenue plan that will raise the full 2011 budget of $313,599 by December 31, 2011.

A. Churches


Obtain $100,000 from churches donating to The Marin Foundation.


5 churches currently donate a yearly total of $31,000 to The Marin Foundation.

1 church currently donates free office space to The Marin Foundation, equaling an in-kind donation of $30,000.

Left to Raise from Churches: $69,000

Plan to Obtain Additional $69,000:

Meet with the 30 churches that have brought in Andrew Marin in the past to speak/teach/preach year and petition them to donate (estimated total $72,000, which averages $200/month per church).

Completed Plan Totals $104,100

B. Individual Donors


Obtain $100,000 from individual donors giving to The Marin Foundation.


2010 monthly individual giving totaled $528

2010 projected total individual giving is $30,000

Left to Raise from Individual Giving: $70,000

Plan to Obtain Additional $70,000:

The Marin Foundation just signed up with Etapestry, a company that automatically takes money out of a person’s bank account each month. Until now, The Marin Foundation only had the capability of having people donate one at a time, each month. Each member of The Marin Foundation team will petition all of their contacts (aiming for 200 total individuals) to give $30 per month (only $360 a year!), which totals $72,000 over the course of a year.

Petitions will also be made every Sunday on Love is an Orientation Blog, which averages almost 80,000 views a month, through The Marin Foundation’s 12 Newsletters per year and as well as through Facebook and Twitter.

Completed Plan Totals $102,000

C. Major Donors


Obtain $45,000 from major donors giving to The Marin Foundation (Major Donor is greater than $15,000).


The Marin Foundation currently has 0 major donors, though has yet to ask.

Left to Raise from Major Donors: $45,000

Plan to Obtain Remaining $45,000:

The Marin Foundation currently knows 6 individuals with the capacity to be considered a Major Donor who have a committed interested in our bridge building work. Andrew Marin will petition these people, as well as cultivate new relationships with recent contacts made in the private foundation world.

Completed Plan Totals $45,000

D. Speaking/Teaching/Lecturing/Preaching Honorariums


Obtain $40,000 through The Marin Foundation’s speaking, teaching, lecturing, preaching honorariums.


From day one, Andrew Marin has given 100% of his honorariums directly to The Marin Foundation, a very rare thing that is done by authors and national speakers.

The total honorariums for 2010 were 45,000.

Plan to Obtain the $40,000:

Andrew Marin plans on continuing to travel around the world to speak, teach. lecture and preach in any forum that asks of his knowledge within the individual (or combined) topics of faith, sexuality and culture, in order to obtain the budgeted financial goal.

For information on how to book Andrew Marin, please email For Andrew Marin’s current 2011 schedule, please see

Completed Plan Totals $40,000

E. Blog Advertisements


Obtain $5,000 through secular and religious businesses, universities, publishers, artists and non-profits to have advertisements on Andrew Marin’s blog,


Currently there is 1 advertiser on Andrew Marin’s blog (starting Feb 2011), Love is an Orientation Blog continues to grow each month, and this month is currently on pace for over 26,000 unique visitors and over 90,000 page views.

Plan to Obtain the Remaining $5,000:

100% of all Advertising money will go directly to The Marin Foundation. Love is an Orientation Blog has significant traffic for any standard of a blog, and yet there are no advertisers, even though Andrew Marin has approached a number of secular and religious businesses, universities, publishers, artists and non-profits. There are a number of blogs that receive much less traffic than Love is an Orientation, and they have a number of advertisers—thus the plan is to pray some businesses, universities, publishers, artists and non-profits decide to take a chance on a blog with such a controversial subject matter. Love is an Orientation Blog has an extremely diverse audience, and would be a great outlet for any advertiser. For advertising pricing please visit

Completed Plan Totals $5,000

F. Board of Directors


Obtain a total $15,000 in donations from The Marin Foundation’s Board of Directors.


Currently The Marin Foundation’s Board of Directors donates $10,000 per year.

Left to Raise from The Marin Foundation’s Board of Directors: $5,000

Plan to Obtain Remaining $5,000:

With the current restructuring of The Marin Foundation’s Board of Directors, the new requirement is for each of the 5 newly appointed Board of Director members to either give, or get at least $3,000 per person.

Completed Plan Totals $15,000

G. Events


Obtain $5,000 from The Marin Foundation fundraiser events throughout the year.


Currently The Marin Foundation has never held a fundraiser.

Plan to Obtain Remaining $5,000:

The Marin Foundation plans on having a two public figure friends to host fundraising parties in their homes (expected total: $2,500).

The Marin Foundation plans on holding an annual fundraiser event TBD (expected total $2-5,000).

Completed Plan Totals $5,000

H. Love is an Orientation Book Sales and Other Swag


Obtain $10,000 throughout the course of the year from selling Andrew Marin’s award winning book, Love is an Orientation: Elevating the Conversation with the Gay Community, as well as wrist bands and t-shirts.


In 2010 The Marin Foundation profited $10,000 from selling swag. Andrew Marin currently sells his book, wrist bands and t-shirts at every engagement, as The Marin Foundation receives more profit through that medium than through [book sales at] Christian Book Stores,, Borders or Barnes & Noble.

Andrew Marin will continue to sell the swag at his engagements, and he will also continue to give 100% of those profits to The Marin Foundation—a rare thing for any author.

Completed Plan Totals $10,000

Revenue Plan Total:  $320,000 from the goal of $313,599

*Note: The Marin Foundation always strives to offer their programming for free—therefore the Living in the Tension Gatherings, Educational Classes and other programs are not included in the Revenue Plan.

The Marin Foundation

5241 N. Ashland Ave. 1st Floor

Chicago, IL 60640

Office: 773-572-5983


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Much love.

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