“Everybody’s Got Something Wrong with Them”

Yes, even this beautiful girl! According to Yahoo!:

Recently, cosmetics ads have come under scrutiny for promoting the unattainable notion of “flawless” beauty through retouched images and postproduction magic. But Dermablend Professional, a corrective cosmetics brand that specializes in foundations and concealers, has taken the opposite approach, and the results are inspiring.

More on Yahoo Shine: A surprisingly empowering cosmetics ad takes the internet by storm

In a series of videos, dubbed Camo Confessions, real women and men are seen removing their makeup and embracing their own unique skin. Their campaign, launched last month, has captivated the Internet this week, after Ad Week called the videos “remarkable” and spotlighted the brand’s creative approach to empowering consumers.

Among the campaign stars are YouTube sensation Cassandra Bankson, known for her expertise at covering up her severe acne, and Cheri Lindsay, a woman with vitiligo, which causes skin depigmentation.

Watch Cheri’s story below, and choose to be a little more “real” today!

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