As is often the case with big-budget Bible movies, there are two marketing campaigns, running in parallel, for the upcoming remake of Ben-Hur.
On the one hand, there is the campaign aimed at the “faith-based” audience, which emphasizes the role that Jesus plays within this film. And then there is the campaign for the general audience, which focuses more on pure action and spectacle.
The latest example of the latter approach comes courtesy of Entertainment Tonight, which devoted a segment to this film’s take on the story’s classic chariot race:Entertainment Tonight ran another segment two weeks ago on Ben-Hur producers Mark Burnett and Roma Downey, but it had no new footage from the film:
The film comes out August 19 in North America and rolls out earlier overseas.
Check out earlier trailers and other videos here:
- The first domestic and international trailers, the ‘Welcome to ShareBenHur.com’ video, and the Entertainment Tonight promo (March 16, 2016)
- The ‘Epic Faith’ trailer (March 23, 2016)
- The ‘Rodrigo Santoro as Jesus’ featurette (March 25, 2016)
- The second faith-based trailer (June 8, 2016)