Archives for Jul 25, 2014 @ 14:46

Smart People Go Generic

Which means, Kris is smart. (No surprise there.) Source. In short, the most informed consumers usually buy generic products, claims a new paper by economists from Tilburg University in the Netherlands and the University of Chicago. Their research estimates Americans are wasting about $44 billion a year on name brands, when they could be buying the exact [Read More…]