PARENTHOOD: Stains, Spills, Sleeplessness…and Love

Coke commercial 2

If you’re a parent, you know that the early years of childrearing are a mix of joy and sheer exhaustion.A new commercial by Argentine creative ideas agency Santo Buenos Aires captures the fatigue and the frustration, the bedlam and the bemusement, and the pure love that makes it all worthwhile.  The commercial by director Pucho Mentasti is for Coke Life, a new, green-label Argentine concoction that’s sweetened with a sugar and stevia extract for a 35-calorie serving.Sebastian Wilhelm, San … [Read more...]


CLOSE | X

HIDE | X