When you don’t have logic and evidence on your side, just go for an emotional appeal. It might get through to the gullible viewers.
Can you imagine the uproar that would’ve ensued if the children of Muslims read a verse from the Koran in the same way? Hell, Focus on the Family probably would’ve called it indoctrination themselves.
Disclaimer: Yes, I know, everyone uses children like this to some extent, going for the emotional appeal. Heck, this is why politicians kiss babies. That doesn’t make it right, or a good thing, and I think it’s something we should think about and evaluate.