Brighten the Moon

In weird news for today, it turns out some folks are trying to brighten . . . the moon. Oh, and they’re connected to a cosmetics company:

Somewhere between tongue-in-cheek pranksterism and an elaborate design fiction proposal, the so-called FOREO Institute—connected to FOREO, the beauty products firm—has a plan for “transforming the surface of the moon.” Just make that thing brighter! Think of the effect this might have on the cosmetics industry, what with all the weird new ways light will bounce off people’s skin.

But it’s not about selling new lines of make-up; no, it’s about saving the world billions of dollars in electric bills. “By increasing the reflectivity of the moon,” the Institute explains, “the world can experience brighter nights and decrease the need to use electric lighting in the hours after sunset.” BOOM.

Read the whole thing here.