Be sure to take a look at this article by Sue Rardin about research regarding brand recognition/retention resulting from fast forwarding enabled by TiVo and DVR's through television commercials: The Eyes Have It: The Truth about Fast-Forwarding Here is an excerpt from the article assessing the research of S. James Brasel and James Gips: ... "Equally significant for advertisers, the research showed that all who witnessed fast-forwarding—whether they controlled it or not—focused almost … [Read more...]
The Eyes Have It: The Truth about Fast Forwarding in Boston College Magazine
April 1, 2009 By Leave a Comment
Teaching Media Literacy Education via SKYPE!
April 1, 2009 By 4 Comments
I had the honor of being a "Virtual Guest Lecturer (via Skype) for Dr. Stephanie Flores-Khoulish's class RE 601 Media Literacy Education" at Loyola College in Baltimore this past Saturday morning. This is the third time I have done this kind of distance teaching/learning and I recommend it! Thanks, Steph, to you and your students, for this opportunity. … [Read more...]
Catholics in Media Awards held March 29 at Beverly Hills Hotel
April 1, 2009 By Leave a Comment
About 350 people atteneded CIMA's 16th annual awards event at the Beverly Hills Hotel last Sunday. Winners: Without a Trace - Television (Greg Walker and Jan Nash accepting) Doubt - Film (Sister Peggy McEntee, SC accepting) Lifetime Achievement - Louis Gossett, Jr. I will post the link to the article that will appear in The Tidings next week. Meanwhile, if you scroll down on this blog you can check out the interviews I did with the winners and Mark Derwin, our very funny Master of … [Read more...]
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