The Eyes Have It: The Truth about Fast Forwarding in Boston College Magazine

Be sure to take a look at this article by Sue Rardin about research regarding brand recognition/retention resulting from fast forwarding enabled by TiVo and DVR's through television commercials:The Eyes Have It: The Truth about Fast-ForwardingHere is an excerpt from the article assessing the research of S. James Brasel and James Gips:..."Equally significant for advertisers, the research showed that all who witnessed fast-forwarding—whether they controlled it or not—focused almost exclus … [Read more...]

Teaching Media Literacy Education via SKYPE!

I had the honor of being a "Virtual Guest Lecturer (via Skype) for Dr. Stephanie Flores-Khoulish's class RE 601 Media Literacy Education" at Loyola College in Baltimore this past Saturday morning. This is the third time I have done this kind of distance teaching/learning and I recommend it! Thanks, Steph, to you and your students, for this opportunity. … [Read more...]

Catholics in Media Awards held March 29 at Beverly Hills Hotel

About 350 people atteneded CIMA's 16th annual awards event at the Beverly Hills Hotel last Sunday.Winners:Without a Trace - Television (Greg Walker and Jan Nash accepting)Doubt - Film (Sister Peggy McEntee, SC accepting)Lifetime Achievement - Louis Gossett, Jr.I will post the link to the article that will appear in The Tidings next week. Meanwhile, if you scroll down on this blog you can check out the interviews I did with the winners and Mark Derwin, our very funny Master of … [Read more...]


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