Noah gets an infographic and an Ark-building app

Noah may have come out on DVD last week, and it may have come to digital streaming two weeks before that, but that doesn’t mean the promotional efforts around this film have come to an end. Today Paramount sent out an e-mail with links to two new tie-ins: an infographic with animated GIFs and brief excerpts from the Blu-Ray’s making-of featurettes, and a ‘Noah Ark Builder App’ which is basically a matching game that allows you to collect food, build the Ark, and load the animals. (It may or may not allow you to do more than that, but I haven’t made it past that level yet.) The app includes tiny clips from the film and bits of the score by Clint Mansell.

Check out earlier Noah videos and my shot-by-shot trailer analyses here:

• The first domestic and international trailers (November 14, 2013)
• The second international trailer (November 29, 2013)
• The Japanese trailer (December 3, 2013)
• The Super Bowl TV spot (January 29, 2014)
• The Russian TV spots (February 6, 2014)
• The Brazilian trailer (February 16, 2014)
• The ‘Tyrant’ TV spot (February 24, 2014)
• The ‘Beginnings’ page on the movie’s website (February 27, 2014)
• The ‘Protect’ TV spot and ‘The Flood’ motion poster (February 28, 2014)
• The ‘Ark’ featurette, the ‘Ark Experience’ page on the movie’s website, the ‘Growth’ motion poster and the ‘Chosen’ TV spot (March 6, 2014)
• The ‘We Build an Ark’ clip and the extended international TV spot (March 10, 2014)
• The second domestic trailer with Emma Watson intro (March 11, 2014)
• The ‘Begins’, ‘Live’, ‘Storm’, ‘Redemption’ and ‘Survive’ TV spots and the Empire motion poster (March 13, 2014)
• The Peruvian TV spot (March 15, 2014)
• The ‘It Begins’ clip, some Emma Watson soundbites, some B-roll footage and the first two Damaris Trust videos (March 19, 2014)
• The ‘Tubal-Cain’ featurette and some more B-roll footage (March 20, 2014)
• The ‘I’m Not Alone’ clip, the music video, the faith leaders video and the EPK (March 24, 2014)
• The ‘We Take the Ark’ clip, the ‘Animals’ featurette and a TV spot (March 25, 2014)
• The ‘The Flood’ clip (March 28, 2014)
• The ‘Clint Mansell’s Score’ featurette and the Kim Walker-Smith music video (April 3, 2014)
• The critics’ quotes TV spot (April 8, 2014)
• The ‘Creation’ clip (May 10, 2014)
• Five clips from the Blu-Ray featurettes (July 15, 2014)